Cajetan Awuja
Head of Business Consulting
Cajetan leads Ashflex's Business Consulting practice, overseeing market research, business planning, and brand positioning engagements from initial diagnosis through to implementation support.
12 years advising startups and growth-stage businesses across technology, consumer goods, and professional services in Nigeria and West Africa.
- Lead market research and competitive intelligence engagements
- Design go-to-market strategies and business operating models
- Guide brand positioning and value-proposition development
- Coach startup founders on investor-ready business planning
- Build scalable frameworks for client growth and expansion
- M.Sc. Marketing & Strategy — Lagos Business School
- B.Sc. Business Administration — University of Ibadan
- Professional Certificate in Brand Management — CIM UK
Cajetan Awuja leads the Business Consulting practice at Ashflex, where he partners with founders and management teams to translate ambition into operating reality. Over twelve years, he has advised companies at every stage — from early-stage startups defining their first go-to-market plan to established firms repositioning for the next phase of growth.
His work blends rigorous market research with practical business design: customer and competitor analysis, value-proposition refinement, pricing and channel strategy, and the operational blueprints needed to deliver on them.
Cajetan is particularly sought after for brand positioning engagements, where he helps clients articulate what they stand for in a way that resonates with both customers and capital partners.
